The Australian Maritime Safety Authority (AMSA) has been recognised as an ABA100 winner of The Australian Business Awards for Digital CX Management and Business Transformation in 2025, following the launch of its new digital service platform “myAMSA”.
As AMSA’s first digital service for seafarers, myAMSA modernises how services are delivered to the maritime industry. Near coastal seafarers can now renew or submit their Certificate of Competency online—making the process faster, easier and more accessible.
Greg Witherall, Acting Executive Director Operations, said the awards reflect AMSA’s commitment to improving service delivery through a customer-centric approach and for leveraging in-house capability to develop the online portal.
“Building myAMSA entirely in-house meant we could design the service around real user needs, strengthen our internal capability and avoid external consultancy costs.
“These awards recognise the significant work underway to reduce red tape for seafarers, support workforce entry and boost productivity across the maritime sector,” Mr Witherall said.
myAMSA is already transforming the experience for early users among Australia’s 33,000 near coastal seafarers, cutting certificate turnaround times by 57% to under 30 days, reducing application times to less than 30 minutes, and removing the need for in person visits that previously required travel, time off work and lengthy delays.
By providing a modern digital solution, myAMSA allows seafarers to complete their Certificate of Competency application at a time and place that suits them—without queuing at a post office or relying on a slow, paper-based process.
Since launching in October, more than 1,600 applications have been submitted through myAMSA. Currently available to near coastal seafarers, AMSA is now working to extend the portal to the Australian international seafaring community, so they too can benefit from a streamlined, efficient application experience.
More information on myAMSA can be found here: myAMSA | Australian Maritime Safety Authority